The Weeknd — YouTube Earnings & Net Worth
@theweeknd · CA · default niche · Since Feb 2011
How much does The Weeknd make on YouTube? With 39,500,000 subscribers and an estimated 197,285,599 monthly views, The Weeknd's YouTube earnings are approximately $986,427/month ($11,837,124/year). The estimated net worth of the The Weeknd channel ranges from $23,674,248 to $35,511,372.
Estimated Channel Value
$23,674,248–$35,511,372
Based on AdSense RPM model · Default niche ($3–$7 RPM)
Share how much The Weeknd earns — $986,427/month
Subscribers
39,500,000
Total Views
35,787,390,371
Videos
202
Avg Monthly Views
197,285,599
Monthly AdSense
$986,427
Annual AdSense
$11,837,124
Per Video
$885,825
Sponsorship Rates
Integration / 30s mention
$75,000–$200,000
Dedicated video
$160,000–$500,000
Performance Scores
Views per subscriber (higher = more engaged audience)
Average subscriber gain rate
Niche RPM · subscriber tier · upload frequency
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How we calculate this
We use the channel's total view count and creation date to estimate average monthly views, then apply niche-specific YouTube RPM benchmarks (Revenue Per Mille) to estimate AdSense earnings. Channel value is modelled as 2–3× annual revenue, following typical content creator acquisition multiples. Sponsorship rates are estimated based on subscriber count tiers from publicly reported industry data.