The Weeknd

The Weeknd — YouTube Earnings & Net Worth

@theweeknd · CA · default niche · Since Feb 2011

How much does The Weeknd make on YouTube? With 39,500,000 subscribers and an estimated 197,285,599 monthly views, The Weeknd's YouTube earnings are approximately $986,427/month ($11,837,124/year). The estimated net worth of the The Weeknd channel ranges from $23,674,248 to $35,511,372.

Estimated Channel Value

$23,674,248–$35,511,372

Based on AdSense RPM model · Default niche ($3–$7 RPM)

Share how much The Weeknd earns — $986,427/month

Subscribers

39,500,000

Total Views

35,787,390,371

Videos

202

Avg Monthly Views

197,285,599

Monthly AdSense

$986,427

Annual AdSense

$11,837,124

Per Video

$885,825

Sponsorship Rates

Integration / 30s mention

$75,000–$200,000

Dedicated video

$160,000–$500,000

Performance Scores

Audience Quality 100/100

Views per subscriber (higher = more engaged audience)

Channel Growth 90/100

Average subscriber gain rate

Monetization Potential 60/100

Niche RPM · subscriber tier · upload frequency

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How we calculate this

We use the channel's total view count and creation date to estimate average monthly views, then apply niche-specific YouTube RPM benchmarks (Revenue Per Mille) to estimate AdSense earnings. Channel value is modelled as 2–3× annual revenue, following typical content creator acquisition multiples. Sponsorship rates are estimated based on subscriber count tiers from publicly reported industry data.

Disclaimer: These are estimates only and do not represent actual earnings, valuations, or financial advice. Results are based on public data and industry benchmarks and may not reflect the channel's true performance or income.
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