Kendrick Lamar — YouTube Earnings & Net Worth
@kendricklamar · US · default niche · Since Aug 2018
How much does Kendrick Lamar make on YouTube? With 20,200,000 subscribers and an estimated 132,029,351 monthly views, Kendrick Lamar's YouTube earnings are approximately $660,146/month ($7,921,752/year). The estimated net worth of the Kendrick Lamar channel ranges from $15,843,504 to $23,765,256.
Estimated Channel Value
$15,843,504–$23,765,256
Based on AdSense RPM model · Default niche ($3–$7 RPM)
Share how much Kendrick Lamar earns — $660,146/month
Subscribers
20,200,000
Total Views
12,445,064,981
Videos
40
Avg Monthly Views
132,029,351
Monthly AdSense
$660,146
Annual AdSense
$7,921,752
Per Video
$660,146
Sponsorship Rates
Integration / 30s mention
$75,000–$200,000
Dedicated video
$160,000–$500,000
Performance Scores
Views per subscriber (higher = more engaged audience)
Average subscriber gain rate
Niche RPM · subscriber tier · upload frequency
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How we calculate this
We use the channel's total view count and creation date to estimate average monthly views, then apply niche-specific YouTube RPM benchmarks (Revenue Per Mille) to estimate AdSense earnings. Channel value is modelled as 2–3× annual revenue, following typical content creator acquisition multiples. Sponsorship rates are estimated based on subscriber count tiers from publicly reported industry data.