The Weeknd — YouTube Earnings & Net Worth
@theweeknd · CA · default niche · Since Feb 2011
How much does The Weeknd make on YouTube? With 40,100,000 subscribers and an estimated 203,635,202 monthly views, The Weeknd's YouTube earnings are approximately $1,018,176/month ($12,218,112/year). The estimated net worth of the The Weeknd channel ranges from $24,436,224 to $36,654,336.
Estimated Channel Value
$24,436,224–$36,654,336
Based on AdSense RPM model · Default niche ($3–$7 RPM)
Share how much The Weeknd earns — $1,018,176/month
Subscribers
40,100,000
Total Views
38,215,593,409
Videos
204
Avg Monthly Views
203,635,202
Monthly AdSense
$1,018,176
Annual AdSense
$12,218,112
Per Video
$936,656
Sponsorship Rates
Integration / 30s mention
$75,000–$200,000
Dedicated video
$160,000–$500,000
Performance Scores
Views per subscriber (higher = more engaged audience)
Average subscriber gain rate
Niche RPM · subscriber tier · upload frequency
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How we calculate this
We use the channel's total view count and creation date to estimate average monthly views, then apply niche-specific YouTube RPM benchmarks (Revenue Per Mille) to estimate AdSense earnings. Channel value is modelled as 2–3× annual revenue, following typical content creator acquisition multiples. Sponsorship rates are estimated based on subscriber count tiers from publicly reported industry data.