The Weeknd — YouTube Earnings & Net Worth
@theweeknd · CA · default niche · Since Feb 2011
How much does The Weeknd make on YouTube? With 39,600,000 subscribers and an estimated 198,779,752 monthly views, The Weeknd's YouTube earnings are approximately $993,898/month ($11,926,776/year). The estimated net worth of the The Weeknd channel ranges from $23,853,552 to $35,780,328.
Estimated Channel Value
$23,853,552–$35,780,328
Based on AdSense RPM model · Default niche ($3–$7 RPM)
Share how much The Weeknd earns — $993,898/month
Subscribers
39,600,000
Total Views
36,353,319,792
Videos
204
Avg Monthly Views
198,779,752
Monthly AdSense
$993,898
Annual AdSense
$11,926,776
Per Video
$891,012
Sponsorship Rates
Integration / 30s mention
$75,000–$200,000
Dedicated video
$160,000–$500,000
Performance Scores
Views per subscriber (higher = more engaged audience)
Average subscriber gain rate
Niche RPM · subscriber tier · upload frequency
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How we calculate this
We use the channel's total view count and creation date to estimate average monthly views, then apply niche-specific YouTube RPM benchmarks (Revenue Per Mille) to estimate AdSense earnings. Channel value is modelled as 2–3× annual revenue, following typical content creator acquisition multiples. Sponsorship rates are estimated based on subscriber count tiers from publicly reported industry data.